Last Update: 12/30/2017
Your Top SEO Questions, Answered.
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SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.
Organic results are the results that appear in search engines, for free, based on an algorithm. Paid — or inorganic — search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.
I think that it’s time for a discussion about Google’s Rules. Google, Yahoo, MSN are competition with each other. Their single most important Key Success Factor is Relevance of Search Results. If you search on Google and consistently don’t find what you’re looking for then you will switch search engines. If everybody does that, they’ll go out of business. If they budge on their policy of not allowing advertisers to manipulate the organic search results by paying their way to the top, they will go out of business. And your $10K, $100K, whatever you’re willing to pay isn’t worth risking the BILLIONS that they’re currently making. So no. You can’t have it by Monday.
A meta description is the text that appears below your page in a search engine result that explains what the page is all about. In this example, the meta description is “Learn the elements needed to write a comprehensive blog post in just 9 easy steps.”
Meta descriptions still matter, just not in the same way they used to. They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it’s more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website.
Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.
It’s as easy as typing in site:www.YOURDOMAIN.com to find the pages on your site that are indexed.
Traffic is typically a direct result of an increase in rankings. Once your rankings begin to increase, you will also begin to see gradual increases in traffic to your website. Keep in mind that new rankings and traffic are not instantaneous, it takes a few months to complete the necessary updates and get them indexed before you will begin to see these increases.
Achieving the rankings is only half the battle. Since the search engines are constantly evolving and updating their algorithms, your rankings can fluctuate from one day to the next. Maintaining current rankings is just as involved as getting new ones; it takes constant research, updates and testing to keep your URL ranking in the top positions. Discontinuing SEO after you’ve achieved rankings will result in a loss of rankings fairly quickly.
There is not any active Adwords account for this client.
Googlebot activity in the last 90 days
Crawling basically means following a path.
In the SEO world, crawling means following your links and “crawling” around your website. When bots come to your website (any page), they follow other linked pages also on your website.
This is one reason why we create site maps, as they contain all of the links in our blog and Google’s bots can use them to look deeply into a website.
When Google visits your website for tracking purposes. This process is done by Google’s Spider crawler.
The basic view of the data shows only the total indexed value. The advanced view shows additional data.
Total indexed URLs in your site
Shows the total URLs available to appear in search results, along with other URLs Google might discover by other means. This number changes over time as you add and remove pages. The number of indexed URLs is almost always significantly smaller than the number of crawled URLs, because Total indexed excludes URLs identified as duplicates, non-canonical, or those that contain a meta noindex tag.
URLs blocked by robots.txt
The total number of URLs disallowed from crawling by your robots.txt file. If your site is very big, you might want to hide other data so that the graph is scaled to a readable range.
The number of URLs you have removed with the URL removal tool. Again, this value should be quite low in comparison to the other URLs in this report, so it’s easier to view this selection by itself rather than in comparison with other URLs.
Back Links Reports
Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however what we do know for certain is that they are very important.
Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site’s backlinks with your site’s ability to satiate a browser’s search wishes..
There is no fixed, ‘golden’ number of backlinks. Ideally you want to acquire backlinks from reputable sites in an ongoing, natural fashion through the creation of relationships, PR, and unique content.
Off Page SEO Report
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
On Page SEO
On Page SEO refers to settings you can apply on your website so that it is optimized for search engines. The most important On-Page SEO tips are:
Having optimized titles and descriptions
Proper URL Structures
User friendly navigation (breadcrumbs, user sitemaps)
Optimized internal links
Text Formatting (use of h1,h2,bold etc)
Image optimization (image size, proper image names, use of ALT tag)
User friendly 404 pages
Fast loading pages
Mobile Friendly pages
Top quality fresh content (This is always the most important SEO factor!)
External links (no broken links or links to ‘bad’ sites)
ClouldFlare Setup Reports
Once CloudFlare is enabled for your website, it is designated as your authoritative name servers; this allows CloudFlare to clean and accelerate your traffic as all requests to your website are now routed through CloudFlare. With network routing technology and 23 data centers around the world, CloudFlare is able to:
Bring visitors the fastest connection possible – CloudFlare’s global Anycast network routes customers to the closest datacenter, resulting in your website loading twice as fast for your visitors no matter where they are located.
Screen your website’s traffic for malicious visitors – CloudFlare receives requests for your website and analyzes them to determine if a visitor is a threat based on the visitor’s IP, the resource being requested, the payload being posted and how frequently requests are being made among other things. Threats are blocked and good visitors are able to quickly access the pages they request.
Optimize your web content – Rocket Loader technology is included in all CloudFlare plans (even the free one) and helps your website to more efficiently process requests for third party scripts like apps, widgets and tags. Rocket Loader ensures that no script blocks your page content from loading by bundling all script requests into a single request and loading them one at a time.
Advantages of CloudFlare
There are several advantages to using the CloudFlare service:
Site Performance Improvement – CloudFlare has proxy servers located throughout the world which are located closer to your visitors; this makes page load speed improvement possible as the cached content is delivered from the closest caching box rather than directly off our servers. There is a lot of research that shows the faster the site, the longer a visitor stays.
Mobile Device Optimization – Various technologies, such as Rocket Loader and AutoMinify, come together to make your pages as fast and efficient as possible no matter what device is surfing your site.
Bot and Threat Protection – CloudFlare uses data from its own community, Project Honey Pot and other third party sources to identify malicious threats online and stop attacks before they even get to your site. You can see which threats are being stopped by accessing your CloudFlare dashboard.
Spam Comments Protection – CloudFlare leverages data from third party resources to reduce the number of spam comments on your site.
Alerting Visitors of Infected Computers – CloudFlare alerts human visitors with infected computers that they need to take action to clean up the malware or virus on their machine. Visitors can then enter a CAPTCHA to gain access to your site.
Offline Browsing Mode – In the event that HostGator servers are unavailable, visitors should still be able to access your site since CloudFlare serves visitors a page from its cache.
Lower Resource Usage – As fewer requests hit HostGator servers, the overall CPU usage of your account is reduced. Even during a traffic surge, your server will stay online as CloudFlare absorbs the requests.
New Site Stats – CloudFlare gives you insight into search engine crawlers, and threats and legitimate traffic in easy to read formats.
CloudFlare Apps – CloudFlare offers a single marketplace where the web’s leading apps can be quickly and safely installed on any website with just a few clicks.
SSL Support – SSL usage is now applicable through CloudFlare, in which additional information is available through the following article: Cloudflare SSL
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.
Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.
You can use a sitemap to provide Google with metadata about specific types of content on your pages, including video and image content. For example, you can give Google the information about video and image content:
A sitemap video entry can specify the video running time, category, and age appropriateness rating.
A sitemap image entry can include the image subject matter, type, and license.
Google Analytics Reports
Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.
A mobile-friendly website is one that displays correctly on hand-held devices such as smartphones, iPhones, iPads, and tablets. It also has these features:
Loads fast – bloated sites cost more money to access
Easy to read – mobile phone screens are 1/5th the size of desktop computers
Easy to navigate – menus have limited space on mobile devices
Minimal scrolling – not just vertically but also horizontally